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Our Story Our History Our Team Our Advisors Our Partners Our DEI Approach Our History Our Team Our Advisors Our Partners Our DEI Approach Our Impact Stories of Impact Case Studies Measuring Impact Stories of Impact Case Studies Measuring Impact Our Work All Campaigns Download Center Find Assets FAQs Sign Up for Assets All Campaigns Download Center Find Assets FAQs Sign Up for Assets Learn With Us Adlibbing Articles News & Press Releases AC Research Institute Sign Up for Emails Adlibbing Articles News & Press Releases AC Research Institute Sign Up for Emails Get Involved Partner With Us Events Join Our Team Contact Us Partner With Us Events Join Our Team Contact Us Sign In Register FIND ASSETS Show Search Search Query Submit Search Menu Our Story Our History Our Team Our Advisors Our Partners Our DEI Approach Our History Our Team Our Advisors Our Partners Our DEI Approach Our Impact Stories of Impact Case Studies Measuring Impact Stories of Impact Case Studies Measuring Impact Our Work All Campaigns Download Center Find Assets FAQs Sign Up for Assets All Campaigns Download Center Find Assets FAQs Sign Up for Assets Learn With Us Adlibbing Articles News & Press Releases AC Research Institute Sign Up for Emails Adlibbing Articles News & Press Releases AC Research Institute Sign Up for Emails Get Involved Partner With Us Events Join Our Team Contact Us Partner With Us Events Join Our Team Contact Us Sign In Register FIND ASSETS ©2024 The Ad Council Our Gun Violence Prevention Initiative Read The Announcement The Ad Council’s mission is to convene the best storytellers to educate, unite and uplift—by opening hearts, inspiring action and accelerating change. We won’t stop until we live in a society where every single person can thrive. Explore Our Campaigns Our Mental Health Initiative The Ad Council is working to foster a society that is more open and proactive about mental health. initiative aims to generate awareness and take actionable steps toward addressing the mental health crisis in the U.S. Learn More DEIB Annual Report We believe that being transparent about our DEIB journey can help normalize conversation about diversity as all of us work together to dismantle structural racism in all forms. In that spirit, we’re proud to share our first-annual DEIB report. Download The Report Where substance meets scale The Ad Council was founded as a national nonprofit in 1942 with the belief that creative marketing can solve complex social issues. We partner with the most innovative advertisers, the best storytellers, and the most powerful platforms to move the country forward. Learn More A lasting impact We have a singular purpose: making a measurable difference in people’s lives. By using a research-based strategy to develop the right approach for the right audience, we’re shifting mindsets and spurring movements. Learn more about our impact OUR HISTORY Read all about the history of the Ad Council, which stretches back decades to our WWII-era founding. See the Timeline We’re all in this together We bring together the right team for every cause. The Ad Council’s unique network of partners across media and tech, marketing, entertainment and advertising, government and the nonprofit world allows us to create change that no other organization can. Meet our partners 53B Impressions for our COVID-19 Vaccine Education Initiative. 5X The increase in the number of people who say they intend to support Feeding America since our campaign launched in 2008. 1.39M People potentially at risk for Type 2 diabetes who have completed our prediabetes risk test. Learn With Us Read The Latest How You Can Tear Down the "Paper Ceiling" and Uncover New Talent By Lisa Sherman STARs are all around us, the more than 70 million workers in the U.S. who are skilled through alternative routes” (STARs), rather than via college degrees, and they make up 50% of the U.S. workforce. January 25, 2023 Impact A Deep Dive Into Our New Mental Health Initiative By Ana Rico Granados According to a recent Ad Council study, 49% of Americans 16 to 65 years old say they have a mental health condition, and of that group, only 48% are getting help or treatment. As the importance of prioritizing mental health for all increases, so does the need for leaders in the industry to use the power of communications to provide communities with the tools they need. November 18, 2022 AdLibbing Articles Four Ways to Use Influencers to Move People from Awareness to Action By Colleen Thompson-Kuhn Who do Americans turn to as messengers of real, unbiased, trustworthy information around today’s most pressing social issues—particularly in a time when concerns around misinformation and fake news are at an all-time high? December 12, 2022 Impact Read The Latest CREATIVITY. CAUSES. AND YOU. Together we can do so much. Let’s talk about how we can partner to help change the world. 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